Retail

A silent call for help, on the floor and in the back.

XGen Connected Response gives associates and managers a discreet way to summon help at registers, service counters, stockrooms, and loading docks. It triggers a fast, coordinated response across the store, connects to 911, and scales across every location on one platform, the same one that runs your store-wide paging.

Front of house to back of house Direct 911 Scales across every location Silent call for help Direct to 911
Retail staff safety and panic buttons for stores and chains

Silent for staff

Associates call for help without escalating a situation in front of customers.

Multi-press SOS

The emergency trigger takes several deliberate presses, which helps prevent false alarms.

Store-wide response

Alerts reach managers and staff, and when needed the whole store and first responders.

Every location

One platform and one standard of response across all of your stores.

Why it matters

The floor moves fast. Help should move faster.

A tense customer, a theft, or a medical event can unfold in seconds, at the register or in the stockroom. XGen Connected Response puts a silent call for help within reach, turns a silent activation into a coordinated response with the location, and gives every store the same fast, reliable standard.

Every counter

A call for help within reach across the store

Front to back

Registers, stockrooms, and loading docks

911

Direct routing with your store's verified location

Scalable

Start with one store and roll out to the chain

Alert and respond

Silent activation. The store responds.

From a wearable associate button or a fixed button at the register to a coordinated, location-aware response, with a direct line to 911.

Wearable associate button

  • Compact badge or lanyard device
  • Side button for everyday alerts
  • Multi-press emergency button for full response and 911
  • Easy for associates to carry

Fixed counter buttons

  • Discreet activation at registers and desks
  • Silent alert with a built-in microphone
  • Quick-press or long-press options
  • Ideal for checkout and service counters

Trigger from anywhere

  • App panic menu on any device
  • Keyboard shortcuts and phone hot keys
  • Back-of-house and dock buttons
  • Silent activation, no need to speak

Targeted or store-wide

  • Alert managers or the whole store
  • Audible and visual alerts by zone
  • Automated emergency page
  • Tailored to your response protocols

Direct 911 connection

  • Straight to local dispatch in seconds
  • Your store's verified location
  • Emergency context for responders
  • Faster than a traditional 911 call

Find the exact area

  • Beacons pinpoint where the alert came from
  • Shown on a live responder map
  • Down to the sales floor or stockroom
  • Guides help to the right spot

Real-time staff coordination

  • Instant push and text notifications
  • Shows who pressed and where
  • Live group chat to coordinate
  • Shared situational awareness

Visual alerts for everyone

  • On-screen messages and strobes
  • Reaches hearing-impaired staff
  • Turns displays red on an alert
  • Clear direction in every area
The store system

One system for the floor, the stockroom, and the dock.

The alert rides on a full communications system that also runs the day: store-wide paging, back-of-house coordination, and entry. It is compatible with most existing systems, so you can start where you need to and upgrade over time.

Store-wide paging

  • The sales floor as a paging zone
  • Announcements heard store-wide
  • All-call or a single zone

Office admin console

  • Make announcements in seconds
  • Reach the floor or a single zone
  • Manage the system from one place

Loading dock speakers

  • 70v speakers in loading and receiving
  • Heard over heavy machinery
  • Zoned separately from the floor

Back-of-house endpoints

  • Two-way endpoints in stockrooms and offices
  • Connect to the front instantly
  • Call button and visual alerts

Exterior horns

  • Coverage for lots and exteriors
  • Quantity scaled to the building
  • Reaches outdoor staff and areas

Video doorbells and entry

  • See and speak to visitors at back doors
  • Standard and video doorbells
  • Control access at deliveries
How it works

Press. Alert. Respond. Coordinate.

A clear, practiced chain that turns a silent alert into a fast, coordinated response.

1

Press

An associate presses a wearable or counter button, or uses the app. The emergency trigger takes several deliberate presses so it is never set off by accident.

2

Alert

Managers and staff are alerted, and when needed the whole store and 911 are reached with your verified location.

3

Respond

Beacons place the alert on a live responder map, down to the sales floor or stockroom.

4

Coordinate

Staff coordinate in real time over push, text, and group chat, with shared awareness of the incident.

Built for retail

Designed to integrate, and scale with the chain.

Modular and scalable, so you can start with one store and roll out a single standard of safety and communication across every location.

Easy integration

Intuitive interfaces that fit into your current systems with minimal disruption.

Tailored technology

Customized to fit how your stores actually run, front of house and back.

Innovative and scalable

Modular systems that grow as you grow, from one store to the whole chain.

Enhanced security

Security and safety alerts to staff and first responders with one click.

Mandates and compliance

Where retail worker safety is the law.

States are beginning to require panic devices and workplace-violence protections for retail workers. XGen Connected Response is built to help you meet them. The summary below is current to mid-2026 and provided for general information only, not legal advice.

New York

Retail Worker Safety Act (Labor Law 27-e). Silent response button required for employers with 500 or more retail employees, effective January 1, 2027; a violence-prevention policy and training are already in effect.

Washington

Isolated-worker protections, RCW 49.60.515. Panic buttons required for covered retail workers who work alone.

California

SB 553 (2024). Requires a written workplace-violence-prevention plan, training, and an incident log. A plan requirement, not a panic-button device mandate.

Get started

See it protect your store in 15 minutes.

We'll walk through the panic buttons, store-wide response, and direct 911, then show how it rolls out consistently across every location.